Learning Goals
Students will be able to analyze real advertisements to identify audience, claim, and visual strategies that make a marketing message clear and memorable.
Students will be able to synthesize firsthand user feedback into a clear problem statement and How Might We question for their business campaign.
Students will be able to prototype a scalable logo and color-consistent brand system for their business idea.
Students will be able to create marketing materials for print, digital, and social media that use readable typography and visual hierarchy to reach a target audience.
Students will be able to develop and revise a campaign release timeline that sequences promotional materials for maximum audience impact.
Students will be able to test multiple campaign ideas with peers or test audiences and justify revisions using evidence from feedback.
Products
Individual Marketing Research Brief and Concept Prototype Packet
Each student submits a brief that documents ad analysis, a real user interaction, a clear problem statement, and a How Might We question for the business campaign. The packet also includes one individual concept prototype for a logo, ad, or social post with a short explanation of how feedback shaped revisions.
Collaborative Brand Campaign Portfolio and Live Launch Presentation
Teams present a polished campaign package with a shared problem statement, scalable logo system, color guide, print and digital ads, social media posts, and a release timeline. The launch presentation explains how individual research informed the final campaign and shows the team’s testing, revision, and design decisions.
No rubric has been generated yet.