Students will launch the Future Leaders challenge by experiencing the program as a distinct kind of learning community, gathering peer and program evidence, and drafting the core problem framing artifacts that will guide later research and brand design work.

Students will analyze peer and program evidence to define what this cohort needs, evaluate which sources are trustworthy and useful, identify likely causes of weak community launch conditions, and propose a student-centered brand direction grounded in user research.

Students will turn interview evidence and program analysis into a draft Future Leaders brand kit by studying strong examples, making a testable prediction, planning team production, building a first version, and revising it through structured peer critique.

Students will implement parts of their Future Leaders brand kit in a live cohort test, gather evidence about how well the values, norms, visuals, and rituals support belonging and clarity, and use that evidence to judge effectiveness and improve the design before the final share phase.

Students will present and defend their Future Leaders cohort brand kit, analyze how their design choices respond to peer evidence and program expectations, and document their growth as collaborators, communicators, and community builders.