Participants will launch the E3 commercial project by analyzing mission-aligned school examples, building a shared evidence-based definition of engaging, equipping, and student-centered decisions, and identifying the project expectations and argument task they will carry into script development.

Participants will take a clear position on a mission-driven school decision, translate that claim into a working 60-second E3 commercial script outline, and use collegial critique plus an Ike Box team reflection to sharpen evidence, reasoning, and message clarity.

Participants will present their polished 60-second E3 commercials to colleagues and the DCS leadership team, defend how their choices reflect mission- and vision-aligned decisions, and use an Ike Box protocol to identify clear evidence of engaging, equipping, and student-centered practice.