This learning experience helps staff turn the school’s mission and vision into clear daily choices that can be seen, heard, and shared with others. In one focused PD session, teams analyze examples, build a shared definition of engaging, equipping, and inviting student ownership, and apply that thinking by creating a 60-second commercial script rooted in real school scenarios. The work strengthens communication, collaboration, critical thinking, and self-direction through feedback, revision, and reflection. By the end, staff are better prepared to recognize whether the mission is truly being lived out across the school community.

Participants will analyze exemplars, mission statements, and real school scenarios to build a shared definition of what it looks like to engage, equip, and support students through daily decisions. They will collaborate to plan, script, and justify a 60-second commercial that communicates mission-driven choices clearly, empathetically, and persuasively to a school community audience. They will use feedback from the DCS leadership team, storyboard gallery walks, and Ike Box team reflections to revise their message and strengthen alignment between mission, vision, and practice. They will reflect on how communication, collaboration, and decision-making reveal whether the mission is truly lived across the school community.

Teams will create a shared working definition of engaging, student-led, and skill-building practice drawn from mission statements, school scenarios, and exemplar texts, then turn that thinking into a storyboard and draft script. Throughout the session, they will produce sticky-note critique notes during the gallery walk and capture Ike Box reflections on what was good, bad, missing, and confusing in the mission-driven choices they noticed. The culminating product is a polished 60-second E3 commercial script, with optional simple visuals or shot list, designed for a YouTube or TV spot. Each team will also prepare a brief showcase explanation that names the specific decisions in the commercial that align to mission, vision, and a stronger school community.

Begin the professional development day with a Mission Spark Session co-led by the DCS leadership team: a fast-paced E3 mini-talk followed by a gallery walk of real school moments, quotes, and brief scenarios that show mission-driven decisions in action. In teams, staff sort the examples into engaging, equipping, and student-centered action, then build a quick shared definition using evidence from mission statements, anchor texts, and school scenarios. Close the launch with the two essential questions and a challenge to create a 60-second commercial script that shows mission and vision shaping daily decisions and strengthening the school community.

Close the professional development day with a showcase screening where each team presents its 60-second E3 commercial to colleagues and the DCS leadership team. After each viewing, teams give a brief explanation of how their script choices show mission- and vision-driven decisions that strengthen the school community, followed by quick audience feedback on what felt clear, compelling, and actionable. Create a simple viewing guide so participants can note where they saw engaging, student-centered practice, shared decision-making, and a strong call to action. End with a collective reflection wall where staff post one commitment for how they will align a daily decision to the mission.