Students will launch the Food Truck Challenge by testing first ideas about recipe scaling, pricing, and profit, then use expert feedback to identify what they need to learn before designing a profitable menu.

Students will gather real user and expert evidence about food truck menu decisions, confirm key assumptions about serving sizes and pricing, and organize what they learn into usable planning artifacts before drafting menu solutions.

Students will turn user research into a clear design brief, generate multiple food truck menu concepts, build low-fidelity menu prototypes with ratio and unit-rate math, test those ideas with peers and an outside expert, and revise their work through two documented iteration cycles.

Students will refine a food truck menu board by checking ratio scaling, unit rates, and profit calculations against user and peer feedback, then prepare a clear Shark Tank-style defense of their menu decisions and math.

Students will present and defend their finished food truck menu boards to an authentic audience, answer questions with ratio, rate, and profit evidence, and reflect on how feedback improved their final design decisions.