Learning Goals
Students will be able to analyze professional movie posters and identify how image, color, composition, and typography persuade a specific audience.
Students will be able to investigate real viewers' reactions and preferences through at least one user interaction to inform poster design choices.
Students will be able to define a movie poster problem using evidence from research and user feedback in a clear How Might We statement.
Students will be able to ideate multiple movie poster concepts and generate three thumbnail sketches that explore different visual solutions.
Students will be able to prototype a unified movie poster in Photoshop using approved imagery, original graphics, and innovative typography.
Students will be able to test and refine a movie poster based on critique, revision checkpoints, and self-evaluation.
Students will be able to justify how their final movie poster choices meet the needs of a specific audience and communicate film genre effectively.
Products
User Research Board and Photoshop Poster Prototype
Each student will create a one-page user research board with notes from at least one real viewer interaction, a clear How Might We statement, three thumbnail ideas, and a simple Photoshop prototype. This product proves individual understanding of audience, problem framing, and early visual decision-making.
Collaborative Movie Poster and Premiere Pitch Presentation
Teams will combine individual research and prototype ideas to develop a polished final movie poster plus a short presentation explaining the shared problem statement, design revisions, and audience-based choices. This product proves collaborative application of feedback, design reasoning, and persuasive visual communication.
No rubric has been generated yet.