Learning Goals
Students will be able to investigate real audience needs for a YouTube-style tutorial by conducting user interviews and observing a specific skill challenge in school or the community.
Students will be able to synthesize interview notes and observation evidence into a clear problem statement for a specific audience and skill need.
Students will be able to ideate multiple tutorial approaches, including different teaching sequences, visual strategies, and performance choices, for the same audience need.
Students will be able to draft a script and storyboard for a 2–4 minute instructional video that sequences steps clearly for a specific audience.
Students will be able to prototype a rough-cut YouTube-style tutorial that combines camera framing, thumbnail design, and spoken instruction to test audience understanding.
Students will be able to test tutorial drafts with peers and target viewers by collecting feedback on clarity, pacing, and usability.
Students will be able to refine a tutorial through revision of script, performance, editing, and design elements based on user feedback and self-assessment.
Students will be able to justify final tutorial choices in a screening Q&A by citing user evidence, design tradeoffs, and anticipated limitations.
Products
User Research Brief and Individual Tutorial Prototype
Each student produces a research brief based on firsthand user interviews and observations, then creates a 60-90 second prototype tutorial that tests one solution idea for the target audience. The package shows how evidence from real users shaped the concept, script, and design choices.
Polished 2–4 Minute YouTube-Style Tutorial with Audience Test Kit
Teams combine individual research and prototypes into one final instructional video that addresses the shared problem for a specific audience. The team presents the final cut with a problem statement, thumbnail, script, and side-by-side rough-draft evidence for screening, Q&A, and live skill testing.
No rubric has been generated yet.