Students will conduct empathy interviews with the locksmith to understand his growth goals and challenges, research local market trends, and identify key needs of potential community partners such as builders, property managers, and antique stores to inform the development of tailored business strategies.

Students will synthesize information from their initial research and empathy interviews to develop a concise problem statement, focusing on the locksmith's growth goals and potential market differentiation, and prepare to present these insights to community partners for feedback and further ideation.

Students will brainstorm and sketch diverse marketing strategies and business solutions to help the locksmith differentiate his services and expand customer engagement, integrating insights from community partners and real-world research.

Students will develop interactive prototypes of business websites and marketing materials for the locksmith, incorporating feedback from community partners to refine solutions that enhance the storefront's visibility and appeal to both local and broader audiences.

Students will present their interactive website prototypes, personalized business plans, and marketing strategies to community stakeholders, including the locksmith, antique store owners, and local building partners, receiving and incorporating feedback to refine their final project deliverables for the 'Keys to Growth Showcase.'