Students will launch the product-design challenge by testing quick ideas with mystery materials, noticing what classmates find useful and appealing, and beginning to define what makes a product worth buying. They will also analyze sample school-use products and record early questions about customers, features, and evidence they will investigate next.

Students will investigate a real school-based customer need, compare similar products, and turn interview, observation, and product analysis evidence into a clear How Might We statement that will guide later prototyping.

Students will turn their research and How Might We statements into multiple product concepts, build quick low-fidelity prototypes, test them with peers and a representative user, and document two feedback-based revisions before moving into refinement.

Students will refine their school-use product with evidence from user testing, make final pricing and packaging choices, and build a clear expo-ready booth story that shows how research, feedback, and revision shaped a product worth buying.

Students will present their finished school-use product at a public Market Maker Expo, explain how customer research and feedback shaped their prototype, pricing, packaging, and sales pitch, and receive scored responses from peers and invited guests.