You will conduct interviews and surveys with potential customers and community partners like Por Vida Cafe to uncover their coffee preferences, buying habits, and values, which will shape your coffee cart brand and business strategy.

You will distill your research insights to craft a clear and compelling problem statement for your coffee cart business journey, aligning your objectives with community impact and entrepreneurial growth.

You will brainstorm a wide array of creative ideas for your coffee cart's brand, products, and community engagement, leveraging feedback from Por Vida Cafe and local mentors to envision unique approaches that address real-world business opportunities and challenges.

You will create a prototype of your coffee cart, incorporating your brand design and community outreach goals, and prepare to test your business concept at local San Diego events with input from Por Vida Cafe experts to refine your approach and build confidence for the exhibition at Festival Del Sol.

You will present your coffee cart business model and branding to community stakeholders and at Festival Del Sol, engage in meaningful dialogue to receive constructive feedback, and document the entire experience through a reflection video to consolidate your learning journey.