You will explore diverse San Diego communities by engaging in interviews and field research, collecting narratives and insights on cultural significance from local business owners and community members.

You will synthesize your research findings into a clear and actionable problem statement that reflects the cultural significance of San Diego spots and their potential to foster community appreciation and support for local businesses.

You will brainstorm diverse video concept ideas rooted in San Diego's local businesses and cultural significance, collaborating with peers to refine and select the most compelling proposals.

You will create a draft version of your video for each featured spot in San Diego, apply rounds of edits based on feedback from peers and educators, and refine your storytelling and technical skills to develop engaging and culturally rich prototypes ready for testing and presentation.

You will present your completed videos to community partners and stakeholders, gather feedback on your work, and reflect on the impact your project has had on promoting cultural understanding and supporting local businesses.